Summary:

• SEO Expert with 8+ years of experience in digital marketing.
• Proficient in tools like Google Analytics, Search Console, SEMrush, Tag Manager, and Looker Studio.
• Skilled in web analytics, search strategies, and scaling high-traffic platforms. Strong background in content creation to boost engagement across various channels.
• Well-versed in AI-driven SEO trends, including SGE, zero-click, and conversational search.
• Experienced across SaaS, eCommerce, healthcare & wellness, and real estate domains. A result-oriented, independent team player with excellent communication and interpersonal skills.

Tool & Technology:

• SEO: Paid Marketing, Technical SEO, On-page and Off-page.
• Paid Marketing: Google Ads. Facebook & Instagram ads and Bing ads.
• Tools: Google Analytics, Search Console, SEMRush, Tag Manager, Looker Studio, Merchant Center.

Projects Worked On:

Yegertek:

Role: Digital Marketing Specialist

Technologies: WordPress

Description:

• I led a comprehensive lead generation campaign for Yegertek, focusing on maximizing conversions through targeted Google Ads.
• The project involved extensive market research to identify key demographics and customer pain points, allowing us to tailor our messaging effectively.
• Created a strategic plan that outlined objectives, designed compelling ad creatives, and copy that resonated with our target audience.
• Managed and allocated the advertising budget efficiently, ensuring lower costs and maximum performance.

New Age Granite and Marble

Role: Digital Marketing Specialist

Technologies: WordPress, WooCommerce

Description:

• As an SEO and Digital Marketer for New Age Granite and Marble, my primary objective was to drive lead generation and conversions through targeted Google Ads campaigns.
• Developed and implemented a comprehensive Google Ads strategy tailored to the unique selling points of New Age Granite and Marble.
• Conducted extensive keyword research to identify high-converting search terms.
• Optimized landing pages and crafted compelling ad copy, and designed visually appealing display ads to attract potential customers.

Tile Giant Canada:

Role: Digital Marketing Specialist

Technologies: WordPress, WooCommerce

Description:

• As an SEO and Digital Marketer for The Tile Giant Canada, my primary goal was to enhance online visibility and drive lead generation through strategic Google Ads campaigns and SEO practices.
• Developed and executed a tailored Google Ads strategy to target potential customers searching for tile products and services.
• Designed engaging ad copy and visuals to attract and convert potential leads.
• Achieved top rankings for targeted local keywords.

Shelter4u:

Role: Digital Marketing Specialist

Technologies: WordPress

Description:

• The primary goal of this project was to enhance lead generation and conversions for Shelter4u, a real estate agency, by leveraging targeted advertising strategies on Facebook and Google.
• Conducted thorough research to identify the target audience, including demographics and interests related to real estate.
• A comprehensive advertising strategy that included creating compelling ad copies, selecting eye-catching visuals, and ad placements.
• Set up conversion tracking tools to measure the effectiveness of ads in generating leads and inquiries.
• Achieved a significant increase in qualified leads and conversions for Shelter4u, enhancing their online presence and driving business growth through effective digital marketing strategies.

Sunshine Surgical Hospital:

Role: SEO, Facebook Specialist

Technologies: WordPress

Description:

• This project aimed to enhance patient inquiries and conversions for Sunshine Surgical Hospital by integrating SEO strategies with targeted Facebook advertising.
• Conducted keyword research to identify high-traffic terms.
• Optimized website content, meta tags, and images to improve organic search rankings and visibility.
• Created engaging ad campaigns highlighting key services.
• Target specific demographics and interests to reach potential patients effectively.
• Successfully increased patient inquiries and appointments for Sunshine Surgical Hospital, creating a stronger online presence through the combined efforts of SEO and targeted Facebook advertising.