Summary:

• SEO and digital marketing specialist with 10+ years of experience leading high-impact strategies across content planning, keyword research, link building, and AI-powered SEO.
• Proven expertise in building SEO roadmaps, topical authority, and optimizing for zero-click and conversational AI search.
• Strong in technical and on-page SEO audits, Core Web Vitals improvement, and performance analysis using GA4, Search Console, and Data Studio.
• Skilled in content optimization, keyword mapping, and driving organic traffic growth.
• Collaborative team player with experience working across design, development, and content teams.
• Excellent in communication, project management, and client consulting in remote-first environments.
• Industry exposure includes healthcare and wellness, with an ongoing commitment to SEO certifications and digital marketing trends.

Expertise:

• GA4 & Looker Studio
• Technical SEO Audits
• Social Media
• On-Page SEO
• Off-Page SEO
• AIO
• CRO
• eCommerce SEO  B2B SEO
• Content Marketing
• Team Training & Development
• Email Marketing

Tools:

• GA4
• Google Search Console
• Google Tag Manager
• Looker Studio
• Power Search Console
• Accuranker
• SEMrush
• Ahref
• Moz
• Ubersuggest
• ChatGPT
• Screaming Frog
• Flikover
• Perplexity
• Rankability

Achievements:

• Star of the Month – exceptional contribution to project success and team leadership.
• Exemplary Performance Award (Yearly)

Work Experience:

Timeline: 11/2020 - Present

Role: Senior SEO Expert

Responsibilities:

• Skilled in developing comprehensive SEO strategies, including content planning, keyword research, link building, and AI-powered SEO.
• Expertise in SEO roadmaps, including monthly activity planning, topical authority building, and zero-click/AI-driven search optimization.
• Lead SEO strategies for both client-facing and in-house projects, ensuring performance-driven outcomes.
• Conduct detailed on-page and technical SEO audits to address crawl issues, indexing errors, and improve Core Web Vitals.
• Strong command of tools like Google Analytics 4 (GA4), Google Search Console, and Data Studio to analyze trends and identify performance gaps.
• Proficient in content optimization, keyword mapping, and enhancing organic traffic growth.
• Experienced in collaborating with cross-functional teams (designers, developers, content creators) for full-spectrum SEO execution.
• Excellent communication, analytical, and project management skills in fast-paced, remote-first environments.
• Familiarity with healthcare, wellness, and consumer health sectors.
• SEO certifications and continuous learning in digital marketing best practices.

Company: CMARIX Technolabs

Timeline: 10/2017-10/2020

Role: SEO Executive

Responsibilities:

• Managed social media accounts and online presence.
• Executed on-page and off-page SEO activities.
• Published paid and free guest posts, link insertions.
• Conducted site audits, competitor analysis, and link building.
• Google Search Console and Analytics Insights
• Ran paid marketing campaigns and tracked performance.
• Monthly SEO and social media reports.
• Research & Implemented SEO Recommendations

Company: Alpha E Barcode Solutions Pvt. Ltd.

Timeline: 06/2014- 09/2017

Role: Digital Marketing Executive

Responsibilities:

• Managed all social media platforms.
• Handled pre-sales calls and client coordination.
• Executed SMS and WhatsApp marketing campaigns.
• Google Webmaster Tools, Google Analytics
• SEO On-page & Off-page optimization
• Site Audit, Keyword Ranking