Summary

• Seasoned Sales Professional with over 19+ years of experience in Sales & Marketing Operations, SAP S4HANA - SD, Business Development, Channel Management, Logistics Management, and Distributed Team Management in FMCG.

• Successfully implemented SAP across Industry Segments Petroleum, Real Estate & FMCG in East African Countries Kenya, Tanzania, Uganda and Mauritius.

• Successfully completed Migration Projects to S4HANA in East Africa.

• Managing support projects across multiple Clients with various roll out across Modules.

• Managed annual revenue of 350+ Crore, with product portfolio of 200+ SKUs and 100+ distributors and super stockiest spread across the Region.

• Worked as Core Team Member for SD Module during the Implementation of SAP in the organization.

• Won award for Best Sales Performance All India consecutive two times during Year 2012-13 & 2013-14 for achieving highest turnover all India.

Professional Experience

Syncabout Business Solutions / Syncabout Consultancy
Position: SAP SD Consultant
Duration: 2018 – 2025

Functional Skills:

• Strong expertise in configuring Sales, Pricing, Logistics, Masters, Condition Contract Settlement Management, and Credit Management.

• In-depth understanding of cross-module integration with MM, FI, and PP.

• Experienced in Logistics Execution and Transportation Management, including Delivery Processing, Shipment Processing, and Shipment Cost Document management.

• Proficient in Output determination for transactions using Shipment Processing.

• Provide support for Transactional Data issues, including Master Data and Order-to-Invoice processes.

• Skilled in order management, revenue recognition, logistics execution, billing processes, intercompany billing, pricing, and transportation.

• Experience in integrating Masters and Transactions with third-party applications.

• Managed multiple rollouts and projects for various clients.

 

Global Consumer Products Private Limited
FMCG Start-up Backed by Goldman Sachs and Mitsui Corporation-Japan
Position: Area Business Manager
Duration: 2016 – 2017

Channel Partners - Wholesale Distributor:

• Built the entire distribution setup from scratch.

• Selected and appointed distributors in the region according to the Go-To-Market (GTM) strategy.

Team Management:

• Recruited, developed, and motivated sales teams, including Sales Officers and Sales Representatives.

• Implemented sales and marketing plans with clear target setting and performance reviews.

Product Performance:

• Managed product launches, evaluated performance, and conducted market assessments.

• Drove sales initiatives to achieve placement and sales targets.

 

Gujarat Co-operative Milk Marketing Federation Ltd.
Position: Assistant Manager Sales
Duration: 2003 – 2016

 

Sales & Territory Management:

• Led sales initiatives to meet targets with full responsibility for branch performance.

• Worked across Gujarat and Rajasthan territories.

Channel Partners - Wholesale Distributor & Super Stockist:

• Managed over 100 Wholesale Distributors and Super Stockists.

• Developed a robust distribution network and streamlined supply chain management.

Channel Partners – Amul Outlets / General Trade / Modern Trade / HoReCa:

• Established and managed Exclusive Amul Preferred Parlours.

• Represented the company across various trade channels, including HoReCa.

Inbound & Outbound Logistics Management:

• Supervised C&FA operations to optimize resource utilization.

• Designed and implemented route schedules to meet business demands.

• Coordinated daily with the Planning & Dispatch Department at Corporate Office.

Team Management:

• Managed sales teams, set targets, and tracked performance.

• Supported team efforts in expanding dealer infrastructure and onboarding new market partners.

Technical Skills

• SAP

• S/4 HANA

• SAP SD

• SAP MM