Summary:

Award-winning UX leader with 10+ years of experience driving user-centered design and building high-performing collaborative teams. At Newparts.Inc, I led the creation of a company-wide design system for their large-scale automotive parts e-commerce platform (serving over 1 million users), significantly reducing design debt and accelerating development velocity. Previously, at Zensciences, I led a team of 15+ UX/UI and visual designers, delivering highly acclaimed user experiences. My expertise encompasses all facets of the UX design process, from research and strategy to execution and implementation. Dedicated to fostering continuous learning and innovation within design teams.

 

Projects:

Newparts.Inc

Oct 2024 - April 2025

Position: UX/UI Design Lead

• Designed and implemented a foundational design system for Newparts.Inc's large-scale automotive parts e-commerce platform (serving over 1 million users), encompassing retail brands (Newparts, eEuroparts, Bimmers) and a wholesale channel (Shop Stock). This significantly reduced design debt, accelerated development velocity, and substantially improved cross-brand consistency. The design system was adopted by multiple product teams, increasing efficiency in design and development workflows.

• Oversaw the UX design process from concept to deployment for multiple product releases. This included user research, high-fidelity prototyping, usability testing, and cross-functional collaboration to ensure on-time, high-quality delivery. These efforts directly contributed to increase in user engagement, improved customer retention, and growth in sale.

• Led UX improvement initiatives across all platforms, resulting in an increase in user satisfaction and a reduction in user error rates. This involved conducting UX audits, identifying and resolving various usability issues, and establishing standardized UX workflows. These improvements contributed to an increase in conversion rates from marketing campaigns.

Zensciences Business Solutions LLP

Jun 2020 - Sep 2024

Position: Associate Creative Director - UX/UI & Brand

• Led a team of 15+ UX/UI and visual designers, creating user-centered experiences for global enterprise clients. Leveraged data analysis and A/B testing to validate design decisions, achieving a 65% reduction in design iterations and faster project delivery.

• Introduced the "VIBE" creative community to promote knowledge sharing and continuous learning within the UX design team, resulting in improved design consistency across projects.

• Led and managed award-winning UX design projects for clients such as Walmart global tech, LTTS, Harman, Bosch, Wipro, MyHealthSpecialist, Collabera and Korecomptenz driving te am excellence and consistently exceeding client expectations by conducting user interviews to understand pain points, creating high-fidelity prototypes for enterprise platforms and usability testing.

• Oversaw the entire UX design process from concept to deployment, ensuring the on-time delivery of high-quality deliverables that consistently met and exceeded project goals.

Zensciences Business Solutions LLP

Nov 2017 - Jun 2020

Position: Senior UX/UI Designer

• Collaborated closely with leadership to integrate user-centered design (UCD) principles into UX/UI initiatives and branding. This ensured a holistic user journey that strengthened and market presence.

• Collaborated with a team of designers and business strategy team to redesign the onboarding experience for a key client's B2B SaaS platform. By conducting user research, A/B testing, and iterating on user feedback, we improved the activation rate by 12% and reduced user drop-off by 8% within the first month.

• Led initiatives to streamline UX/UI workflows within the design team. These improvements focused on fostering collaboration and knowledge sharing ultimately enhancing the team's efficiency and effectiveness in delivering exceptional user experiences.

• Crafted impactful campaign materials for global enterprises, ensuring visuals seamlessly aligned with both brand identity and user needs. This approach contributed to positive campaign outcomes.

Zopsmart Technology Private limited.

Mar 2016 - Nov 2017

Position: Visual Designer (UX/UI)

• Played a key role within the design team alongside Sr. UX Designers to create a library of user-friendly dashboards and e-commerce marketplace platforms for supply chain, retail and logistics companies. This collaborative effort ensured a strong foundation for user interaction and a seamless user experience within these platforms.

• Led research-driven initiatives to enhance the visual design and usability of a product catalog for a global e-commerce client. By implementing a new grid system, improving product photography, and optimizing the information hierarchy, we achieved a 10% increase in product page views and a 7% rise in click-through rates.

• Led research-led initiatives to enhance the user experience of product catalogues. This resulted in a visually compelling and user-friendly products, facilitating easier product discovery and navigation.

Evening Flavors.com

Apr 2015 - Mar 2016

Position: Creative Designer

• Led the development of company brand extensions across web and mobile platforms, ensuring a cohesive UX/UI that prioritized user engagement and increased user retention by 25%.

• Created digital campaigns with a strong UX/UI focus, contributing to a powerful online presence and successful marketing strategies. Collaborated with the sales team to design and execute tailored campaigns, ensuring clear communication and impactful visuals across interfaces.

• Showcased versatility by creating engaging video, motion graphics ads, and photography that integrated seamlessly with the overall UX/UI. These dynamic elements elevated the company's promotional materials, fostering a stronger brand connection with the audience.

Awards & Recognitions:

• Best corporate brand identity: Afaqs! Me awards

• Winner in Branding for Technology: Indigo design awards

• Gold Winner in Website Design: Indigo design awards

• Site of the Day - Nominee: Awwwards.com

Certifications:

• Google UX Design Specialization: 2024

• IBM Enterprise Design Thinking Co-Creator: 2024

• IBM Enterprise Design Thinking - Team Essentials for AI: 2024

Skills:

• Design Systems

• User Experience (UX) Design

• Interaction Design

• Data Analysis

• User Research

• Information Architecture

• Prototyping

• Usability Testing

• A/B Testing

• Accessibility

• Persona Mapping

• User Journey Mapping

• Mentorship

• Creative Vision

• Communication

• Strategic Thinking

• Collaboration

• Decision-Making

• Client Management

• Trend Analysis

• Leadership

• Problem-Solving

• Industry Knowledge

Design & AI Tools:

• Figma

• Adobe XD

• Sketch

• Adobe Photoshop

• Adobe Illustrator

• Adobe Premier Pro

• Adobe After Effects

• Framer

• Webflow

• Notion

• Midjourney

• Stable Diffusion

• Jira

• Asana

• Google Gemini

• Disco Diffusion

• Runway ML

• Claude

Portfolio Link: www.veereshpatil.com