Summary:

• With 10+ years of experience as an SEO Expert driving organic growth for B2B and B2C brands, including clients in the healthcare, hospitality, and services industries.
• Skilled in technical SEO, on-page/off-page strategies, and E-A-T optimization tailored to YMYL content.
• My expertise ranges from conducting in-depth AI-based keyword research and competitor analysis to optimizing on-page elements, suggesting keyword-optimized content, and implementing effective local and national SEO strategies.

Key Skills:

• Technical SEO Audits
• Keyword Research & Content Strategy
• On-Page & Off-Page Optimization
• Healthcare SEO & YMYL Compliance
• E-A-T Strategy Implementation
• Google Search Console & Analytics
• Schema Markup & Structured Data
• Local SEO & GMB Optimization
• Mobile & Core Web Vitals Optimization

Technical Skills:

• Digital Marketing Tools: Google Analytics, SEMrush, Moz, Ahrefs
• Microsoft Office Suite (Excel, Word, PowerPoint)
• CRM Systems: Salesforce, HubSpot, Zoho CRM

AI-based SEO Tools:

• SEMrush
• Ahrefs
• Screaming Frog
• SurferSEO
• Moz
• Ubersuggest

Roles & Responsibilities:

SEO Strategy Development:

• Develop and implement comprehensive SEO strategies tailored to the healthcare niche, focusing on both local and national visibility.
• Analyze competitors and market trends to position the healthcare client effectively on SERPs.
• Align SEO goals with business objectives.

Keyword Research & Content Planning

• Perform in-depth keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner, focusing on high-converting, intent-driven queries.
• Identify content gaps and create content roadmaps that comply with YMYL and E-A-T principles.
• Coordinate with content writers to produce SEO-optimized, medically accurate, and user-friendly content.

YMYL & E-A-T Compliance

• Ensure all content adheres to Google’s Search Quality Evaluator Guidelines for YMYL pages.
• Optimize medical content for trustworthiness by incorporating author bios, citations, and medically-reviewed labels.
• Implement structured data (schema) to highlight medical professionals, reviews, FAQs, and more.

Technical SEO

• Conduct regular technical SEO audits using Screaming Frog and SEMrush Site Audit.
• Fix crawl errors, broken links, redirect chains, and site speed issues.
• Optimize mobile usability and Core Web Vitals metrics for improved user experience and rankings.

On-Page Optimization

• Optimize meta titles, descriptions, headings, internal linking, and image alt attributes.
• Structure service and treatment pages with clear CTAs and conversion-friendly formats.
• Implement and manage schema markup for medical services, doctors, FAQs, breadcrumbs, etc.

Off-Page SEO & Link Building

• Build high-quality backlinks from reputable sources including health directories, edu/gov websites, medical forums, and PR sites.
• Manage outreach campaigns to secure guest posts and brand mentions on authoritative healthcare platforms.
• Monitor backlink profile health and disavow toxic links.

Local SEO

• Optimize Google Business Profile for each clinic location.
• Ensure NAP (Name, Address, Phone Number) consistency across all directories.
• Get patient reviews and respond to them professionally to improve trust and local ranking.

Analytics & Reporting

• Monitor keyword rankings, organic traffic, and conversions using Google Search Console, Analytics 4 (GA4), and third-party tools.
• Provide monthly SEO reports outlining growth, insights, and action items.
• Set up conversion tracking for appointment forms, phone calls, and chat inquiries.

Collaboration & Communication

• Work closely with content writers, web developers, marketing teams, and healthcare professionals to ensure SEO is implemented correctly and compliantly.
• Guide teams on best practices for content updates, website changes, and new service launches.
• Train internal staff (if required) on SEO awareness and E-A-T principles.

Key Achievement:

• Increased Organic Traffic by 120% for a multi-location Healthcare industry by implementing a robust local SEO and content optimization strategy.
• Reduced Bounce Rate by 40% through optimized landing pages, improved page speed, and UX enhancements, resulting in higher patient engagement and form submissions.
• Boosted Conversions by 70% by aligning content and keyword targeting with user intent, optimizing CTAs, and enabling goal tracking in GA4.
• Successfully implemented E-A-T Strategy across a healthcare blog network, including verified author bios, expert citations, and schema markup, resulting in a 2x increase in organic impressions and higher rankings for YMYL pages.
• Helped Launch a New Healthcare Brand with zero online presence — grew their organic visibility from scratch and generated Good monthly visits within the first 90 days.

Projects Worked On:

Sterling Accuris Diagnostics (India):
Objective: Looking for a complete digital marketing solution to increase brand awareness as well as lead generation

Services undertaken: SEO, SMO, PPC

Website: www.sterlingaccuris.com

KeyWords:

• Best pathology laboratory in India || Google Ranking: 3 || Google Page: 1st Page
• Best pathology lab in India || Google Ranking: 3 || Google Page: 1st Page
• Best Pathology Labs in Ahmedabad || Google Ranking: 2 || Google Page: 1st Page
• best pathology in Ahmedabad || Google Ranking: 2 || Google Page: 1st Page
• Best pathology in Gandhinagar || Google Ranking: 2 || Google Page: 1st Page
• Full body checkup for senior citizen || Google Ranking: 3 || Google Page: 1st Page

Sunflower Hospital (Gujarat, India):

Objective: Looking for a complete digital marketing solution to increase brand awareness as well as lead generation.

Services undertaken: SEO, SMO, PPC & Website

Website: https://www.sunflowerhospital.in/

KeyWords:

• IVF Center in Gujarat || Google Ranking: 3 || Google Page: 1st Page
• IVF Center in Ahmedabad || Google Ranking: 3 || Google Page: 1st Page
• best IVF center in Gujarat || Google Ranking: 3 || Google Page: 1st Page
• best ivf center in ahmedabad || Google Ranking: 3 || Google Page: 1st Page
• best ivf hospital in Gujarat || Google Ranking: 3 || Google Page: 1st Page
• IVF hospital in Gujarat || Google Ranking: 2 || Google Page: 1st Page
• infertility hospital in Gujarat || Google Ranking: 2 || Google Page: 1st Page
• infertility hospital in Ahmedabad || Google Ranking: 2 || Google Page: 1st Page
• IUI treatment in Gujarat || Google Ranking: 1 || Google Page: 1st Page

Hubilo- USA:

Objective: Online Event platform to host and manage events needed to compete digitally against leading brands while targeting an international audience.

Services undertaken: SEO

Result: In our project span, we undertook on-page activities, link building, and content marketing to achieve the desired results eventually. The outcome of our professional services resulted in a Top ranking on highly competitive keywords:

• Compete with leading brands
• Greater online visibility
• Increase in organic traffic

Website: https://hubilo.com/

KeyWords:

• Hybrid trade show platform || Google Ranking: 1 || Google Page: 1st Page
• Virtual Education Fair Platform || Google Ranking: 3 || Google Page: 1st Page
• virtual hackathon platform || Google Ranking: 1 || Google Page: 1st Page
• virtual meetup software || Google Ranking: 1 || Google Page: 1st Page
• hybrid meetup software || Google Ranking: 1 || Google Page: 1st Page
• Hybrid healthcare event platform || Google Ranking: 1 || Google Page: 1st Page

GreatSoft – South Africa:

Objective: Ranking in the African domain was the major goal of the software company. IT is known for its competitiveness, and building a business image in a different country in this niche was the challenge.

Services undertaken: SEO

Result: We provide comprehensive SEO services to the client which entailed competitive analysis, keyword research, determining buyer’s persona, on-page and off-page activities and so much more.

• Achieved rankings on highly competitive keywords
• Built business rapport in SERP

Website: http://greatsoft.co.za

KeyWords:

• Tax workflow Software south Africa || Google Ranking: 1 || Google Page: 1st Page
• Tax workflow Software || Google Ranking: 2 || Google Page: 1st Page
• Company secretarial software South Africa || Google Ranking: 3 || Google Page: 1st Page
• payroll software South Africa || Google Ranking: 2 || Google Page: 1st Page
• WIP Accounting Software South Africa || Google Ranking: 1 || Google Page: 1st Page
• Timesheet software South Africa || Google Ranking: 2 || Google Page: 1st Page

aMarketForce, USA:
Objective: For a B2B marketing and lead generation service provider, obtaining a high traffic volume to its website was important for the B2B business. The objective was to do extensive SEO in the US domain.

Services undertaken: SEO

Result:

• 200% increase in organic traffic
• Top ranking on highly competitive keywords

Website: www.amarketforce.com

KeyWords:

• B2B lead generation company San Jose || Google Ranking: 1 || Google Page: 1st Page
• Prospect List Development || Google Ranking: 2 || Google Page: 1st Page
• Horizontal News Tracking || Google Ranking: 1 || Google Page: 1st Page
• Prospect Database Development Service || Google Ranking: 1 || Google Page: 1st Page
• Customer Database Validation || Google Ranking: 3 || Google Page: 1st Page
• customer database validation services || Google Ranking: 3 || Google Page: 1st Page
• prospect list development company || Google Ranking: 2 || Google Page: 1st Page

Experience Haus, UK:

Services undertaken: SEO

Result: Getting Top ranking on 50+ Keywords

Website: https://experiencehaus.com/

KeyWords:

• Digital product design courses UK || Google Ranking: 1 || Google Page: 1st Page
• service design training online || Google Ranking: 2 || Google Page: 1st Page
• service design courses || Google Ranking: 3 || Google Page: 1st Page
• UI design courses London || Google Ranking: 2 || Google Page: 1st Page
• UI design course UK || Google Ranking: 3 || Google Page: 1st Page
• UX and UI career development courses || Google Ranking: 1 || Google Page: 1st Page
• career development course in design || Google Ranking: 1 || Google Page: 1st Page
• UX courses London || Google Ranking: 2 || Google Page: 1st Page

NSIQ Infotech (Ahmedabad)

Services undertaken: SEO
Result: Getting Top ranking on targeted keywords.

Website: https://nsiqinfotech.com/

KeyWords:

• salesforce chatbot implementation services in India || Google Ranking: 1 || Google Page: 1st Page
• salesforce lightning app development in USA || Google Ranking: 2 || Google Page: 1st Page
• salesforce lightning development services India || Google Ranking: 3 || Google Page: 1st Page
• Salesforce data migration services India || Google Ranking: 4 || Google Page: 1st Page
• salesforce marketing cloud services in India || Google Ranking: 2 || Google Page: 1st Page
• salesforce integration services India || Google Ranking: 3 || Google Page: 1st Page

Easystone, Norway (Leading Granite & Marble Countertops Company):

Objective: EasyStone is one of Norway's leading manufacturers of stone worktops for private homes and projects. The top ranking in the Norwegian domain was the major goal of Countertop Company.

Services undertaken: SEO & SMO (in Norwegian - Google.no)

Result: We provide comprehensive SEO services to the client, which entail competitive analysis, keyword research, determining the buyer’s persona, on-page and off-page activities, and so much more.

• Achieved rankings on highly competitive keywords
• Built business rapport in SERP
• Built a good presence on social media, also.

Website: www.easystone.no

KeyWords:

• Steinplate kjøkken || Google Ranking: 2 || Google Page: 1st Page
• stein benkeplate || Google Ranking: 1 || Google Page: 1st Page
• granitt benkeplate || Google Ranking: 1 || Google Page: 1st Page
• granitt benkeplate pris || Google Ranking: 1 || Google Page: 1st Page
• benkeplate marmor || Google Ranking: 1 || Google Page: 1st Page
• benkeplate kompositt || Google Ranking: 1 || Google Page: 1st Page
• kvarts benkeplate || Google Ranking: 2 || Google Page: 1st Page
• dekton benkeplate || Google Ranking: 1 || Google Page: 1st Page
• Keramikk benkeplate || Google Ranking: 1 || Google Page: 1st Page
• silestone benkeplater || Google Ranking: 1 || Google Page: 1st Page
• benkeplate || Google Ranking: 5 || Google Page: 1st Page